Montreal Website Design Techniques to Improve Conversion Rates

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Everyone wants to boost conversions on their website. Marketers and designers know that optimizing small parts of your design can make all the difference.

Why is it so important?

Imagine if you could get $10 from every customer that comes to your website instead of two. Is that important to you? Of course it is. This is why optimizing for conversions matter.

Now let’s talk about these basic principles that will improve your conversion rates.

Limit Choices

Have you heard of Hick’s law? https://lawsofux.com/hicks-law

Well Hick’s law basically means this the more choices you present to someone the less likely they are to take an action. How does this apply to web design? well, it means you need to keep your design simple. You need to limit the number of distractions on the web page and in the navigation bar, etc.

In the famous words of Stephen Krug, don’t make me think.

Think about the last time you went to the grocery store. If you went into the spaghetti sauce aisle and tried to purchase some red spaghetti sauce, you would be presented with about a thousand different versions of red spaghetti sauce.

Which one do you choose? This is called paralyzed by choice, you can’t make a decision because there’s too much data.

Now, if you went to the spaghetti sauce aisle and there were only 10 different red spaghetti sauce flavors, then it would be simple to make a decision. You could make a purchasing decision on which red spaghetti sauce you wanted in a matter of seconds.

So, what does this mean? It means don’t overwhelm your website visitor and have a simple and clear call-to-action.

Rule of Thirds

Ever heard of the rule of thirds? The rule of thirds is taken from the field of photography. The way it works is, you line up the view that you are about to take a photograph of into a grid of thirds, which works out to a box grid with 9 boxes in it.

One third of the boxes the top 1/3 of the boxes the middle and the bottom equally 1/3 is the left 1/3 is the middle 1/3 is the right, equaling 9 boxes.

To apply this to your webpage look at the four intersections of the boxes. This is basically the middle of the web page. Put your most important points that you want to convey to your website visitor on one or all of the four points of the boxes.

This keeps it simple for your visitor focuses their attention and this equals a boost in your conversion rate.

Speed is Important

The issue is that website visitors are impatient. And this is understandable. So, your website needs to be fast. No one wants to wait for your website to load. If someone has to wait for your website to load, instead of waiting, they will just hit the back button and go somewhere else. That’s just the way it is and you need to deal with it. So what can you do probably your best bet is to hire someone that can speed up your website. you can also go to these two websites to learn more about your page speeds.

Google Page Speed Insights: https://developers.google.com/speed/pagespeed/insights/

and

Gtmetrix

Understanding Negative Space

In the world of web design Montreal negative space is often called White space. The opposite is positive space. Positive space will be all the areas on the web page that have stuff like text or images. therefore negative space is all the blank area in between the positive space.

If you don’t have enough negative space, you will overwhelm your visitor, and your website will be unreadable, and your visitor won’t be able to take the action that you want them to.

If you haven’t already, read our top paragraph referring to Hick’s law. This is Hick’s law in action.

A good rule of thumb for negative space is to think about the text on your webpage. You do not want to have more than three lines of text without a broken up space, or as you now know it’s called negative space.

Remember three lines of text and then white space. It’s important.

This rule becomes even more important on mobile devices. Mobile devices are even smaller and harder to read on. If you have more than three lines of text on a mobile device you can just assume that no one will read it. They will skip over it just about every time.

Another important thing to remember is your font size. A basic rule of thumb is, the smaller your font sizes, the more space you will need in between the letters and paragraphs.

Also when writing for the web it is best to use the largest font size you can get away with, without the font being too big.

The F Layout is Your Friend

The F layout is a straightforward idea (https://webdesign.tutsplus.com/articles/understanding-the-f-layout-in-web-design–webdesign-687). The text and paragraphs on the web page form the shape of a capital f.

This makes sense and is congruent with what we said earlier, about negative space and keeping things simple via Hicks law.

Use Pictures of Human Faces

If you can, use pictures of humans faces on your landing pages. why? Well people love to see other people. This is deeply ingrained in our human fabric.

If you have a picture of a person smiling on your page, people instantly feel familiar, and at ease, and they are more likely to interact with the web page.

A great way to understand the importance of human faces in regards to conversions, is to go to YouTube.

The vast majority of video thumbnails on YouTube have a person’s face on the thumbnail. There has been tons of data that proves by simply putting a person’s face on your thumbnail it increases the chances of somebody clicking on that video by hundreds of percent.

The data is very clear on this. If you would like more interaction with your webpage and more conversions, try to work in pictures of humans faces on your page.

A Discussion About Touring the Portland Farmers Market

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When visiting Portland, it’s important to start by taking a well-needed nap. Actually no you got to get out of here.

Yeah yeah here just down the street from where I’m staying in the new Alberta Arts District is the Tin Shed Gardening Cafe now the Tin Shed is probably the most famous place for lunch in all of Portland.

If you don’t get here before 8:00 a.m. probably gonna be waiting in quite a line now if you know anything about Portland OR scene Portlandia you know the Portlanders love their brunch.

From here at the Tin Shed I ordered good dog say multi-mission of potato cakes, pork sausage, a Latino bell pepper, onion, pink scramble spotted with cheddar cheese and eggs.

Solid! Here you go.

Next up I met up with Mona of the Portland farmers market to get a tour of the grounds and to meet some of the vendors to make this market so unique. Someone over here in downtown Portland at the Portland farmers market it was a beautiful area.

So tell me what is it about food and Portland. Well, there’s a lot of farmers markets here and is it supported by the people, restaurants, everything absolutely. I think it’s so much part of the culture here.

And in a way that is really informs the food theme here, so yeah there’s customers that are really interested in fresh local food. So we have over 40 farmers markets in the Portland metro area.

Wow, extraordinary.

Yeah and so that means you can find fresh food. You know pretty much in every neighborhood on every day of the week, and then chefs here are super dedicated in order to supporting local making relationships with farmers.

There’s a lot of like, synergy there and then like thinking about different unusual crops that they want to grow and then farmers world will grow that for them so I think everybody works together in one big happy food family.

I think so many people visit Portland farmers market because it’s kind of like a hub of the community. I mean when you show up on a Saturday at the PSU market there’s anywhere from like twelve to twenty thousand people to call through here just on one Saturday alone.

It’s not like you have to come here to get food to go cook at home, this is a great place to come for lunch or snack or breakfast without it done.

I just I breakfast an hour ago so obviously it’s time for me to eat. We’ll check out some vendors. Great, so I’m here with Matt Joy of Toys Kimchi company. So I’m telling you about the company we started about three years ago roughly.

We got started here at the farmers market. My mom happened to make some terrific kimchi I decided to quit my job and do this full-time. Eventually the lines got longer and longer here at the farmers market.

And we picked up some interest from jamming some retailers. So that’s pretty much how we got started. My mom she’s been making kimchi my whole life so that wasn’t a hard thing. And you were saying like everybody would come to her for kimchi.

Cuz it’s hard to find elsewhere. The Korean population obviously here in Portland kind of scarse so hard to find quality kimchi.

Around here, Mom was like the one dealer in a town of I became a high man. Yeah, she was like the kingpin drugs today so is Escobar kimchi, or like we call her.

Do you think we could try the the bok choy? Yeah that’s uh yeah, this is our seasonal bok choy right now as you can see farmers market exclusive as the label says. So it’s just baby bok choy.

It’s got some ginger, garlic, sea salt, scallion onion, apple I believe and just give a little acidity and labor yeah, yeah.

How did you describe it? Like if I was a like a Somali a kimchi like what kind of uh kind of adjectives would I be?

Tips For Finding The Best Seattle Sightseeing Tours

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Tours in Seattle

If you are planning on traveling to Seattle anytime soon, you will want to try to sign up for some of the best sightseeing tours that the city has to offer. However, you shouldn’t choose just any sightseeing tour. Instead, you want to do your research to try to find the best one. Below, we will be discussing some of the key tips that you should be using in order to find the best Seattle sightseeing tours.

Tips For Finding The Best Seattle Sightseeing Tours:

1. Reviews

The main thing that you will want to do when you are trying to figure out which tours are going to be worth spending on would have to be looking at their reviews. You want to look closely at the different tours that are available and the respective reviews they have garnered. Finding the tours that have excellent reviews is one of the easiest and best ways to identify the right tours to consider for your trip. You want to look at a variety of review websites ranging from Trip Advisor to Yelp to Google Reviews. By checking out a wide variety of review websites, you will be able to figure out which tours you should be considering and which tours it might be best to pass on.

2. Prices

Another major thing that you want to consider when shopping for the right Seattle tours would be the prices of each tour. You want to identify the price that you are willing and able to spend on the tour that you are considering. Ideally, you want to stick to the price that you are willing to pay. By figuring out your budget, you will be able to eliminate tours right from the very beginning which can really help to maximize the chances of finding a good value. You want to find the tours that are going to offer good value for the money. Therefore, you can do a thorough shopping comparison of the tours based on price and what they offer by listing the prices alongside the tours.

3. Type

Another thing that you want to consider would be the type of sightseeing tour that you are looking to partake in. After all, you are only going to have so much time in Seattle while you are visiting. Therefore, you will not be able to schedule every type of tour there is. Instead, you want to figure out the specific things that you want to accomplish with the tour. For instance, do you want to experience a tour of the Seattle underground history? Do you want to experience a tour of Boeing? Are you more looking for a complete city tour? You want to figure out the specific tours that you are interested in. That way, you will be able to identify which tours offer what you want.

4. Time

You will need to figure out the time that each tour takes. If you are limited on time, a 5-hour tour might not be the best idea. Whereas, if you aren’t limited, a longer tour might be much more appealing as it will enable you to see more. Therefore, you want to figure out whether or not you are going to be under specific time constraints when choosing.

5. Transportation

Another thing that might influence your decision would be whether or not the tour offers transportation and what kind of transportation it offers. For instance, some tours might require you to find your own way to a starting point. Whereas, some tours will be bus tours and you will not require your own transportation. Some might be cruise tours which take you on the water. Figure out what kind of transportation is offered and whether or not you have specific desires depending on what you are going to see.

6. Ask Around

A good way to find some of the best tour experiences is by asking around. By either asking someone that you already know and trust or by asking on a travelers forum like Lonely Planet, you should be able to get a lot of good feedback as to which tour you might want to take on your trip to Seattle. You want to get good information from people that have already experienced a tour before and/or someone that knows the local area to figure out what you should be investing your time, money, and energy into.

7. Food

If the tour is going to be long, you are likely going to want to figure out whether or not there is food included with the tour. This is something that you want to figure out prior to paying for a tour because if it isn’t included, you will be left having to pay for your own food during the tour.

8. Weather

If you are going to be taking a tour in Seattle, you will want to be aware of the weather prior to choosing which one to go on. When you are booking your tour, you want to look at the weather forecast prior to going because it is going to dictate the kind of experience you are able to have. For instance, you will not want to schedule a walking tour throughout the Seattle area if it is going to be raining all day. Therefore, you should try to book your tour after you figure out what the weather is supposed to be like.

Overall, there is a lot that you are going to want to do in order to ensure that you are able to find the right Seattle sightseeing tour to book. You want to figure out what tours actually fit within your respective budget and try to find the tour that is offering the most value for your money. At the same time, you should be looking closely at the tour’s reviews that it has received on various review websites to ensure that you are choosing a tour and a company that has a good reputation for delivering on a good experience.

Are You Looking For Pacific Northwest Travel Destinations?

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Are you looking for places to visit far and away from where you probably live? But does the idea of leaving the country not thrill you? One of the great things about the United States is just how big the country is with lots of space. Traveling inside the country lets you see new places and have new experiences without having to get a passport or visa, or worry about currency exchange and learning a different language and laws. Destinations in the Pacific Northwest await you, and not only are they cool places to visit, but might be much cooler than your hometown in the summertime. Keep reading to learn about four Pacific Northwest travel destinations that you might want to check out if you venture to the area.

Visit Crater Lake National Park

Crater Lake National Park is often called the ‘gem’ of the Pacific Northwest. Getting here really will mean getting away from it all, as the two closest airports are both 60 or more miles away. South-central Oregon is sparsely populated, and there are only a few hundred campsites here. However, the overwhelming sense of awe you’ll get from seeing this place will be something you never forget. The 6-mile wide crater has a deep blue lake following the cave in of a mountain.

Check out Seattle, Washington

If Crater Lake is the gem of the Pacific Northwest, then Seattle is the pearl. See the space needle, go to the theater, do some mountain biking, and visit the fish market all in the same day. Top it off with some great seafood dining before enjoying some Starbucks at the original location, or enjoy an afternoon of visiting places that started the grunge movement.

Visit Portland, Oregon

If coffee and craters aren’t your thing, but you’d like some good beer, then head to Portland. You’ll never be more than 15 minutes away from a brewpub. Here, hand-crafted beers aren’t just used for drinking, but even cooking and as an ingredient in some salad dressings. Enjoy urban amenities and entertainment at night while you explore mountains and waterfalls during the day.

Visit Bend, Oregon

If you’d like a nice balance between the vastness of nature and big cities, look at the Oregon city of Bend. This eclectic city features comfortable places to stay and eat with activities ranging from Yoga classes to shopping local artisans for one-of-a-kind handmade arts and crafts. The city is surrounded by national and state parks where you can enjoy outdoor activities.

Top Rated Tourist Attractions In Seattle

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Last Commercial Shoot on the Viaduct

Seattle is situated in the Pacific Northwest area enclosed by natural resources like mountains, water, forests, and is Washington state’s biggest city. The Seattle metropolitan area has come a long way from being a dull industrial port center. Its transformation into a metropolitan city has been astonishing, and this is thanks to its rich culture, espresso bars Coffee, lifestyle, piers and other recreational spaces that provide fun attractions and edutainment. Seattle is also a rich tech hub and is headquarters to two of the biggest tech giants in the industry: Amazon and Microsoft. So if you’re visiting the Emerald City, be sure to check out these top tourist attractions.

Space Needle

The Space Needle was built in 1962 for the World Fair. Since then, it has become an international icon given its spaceship-like appearance soaring on the skyline and is Seattle’s number one tourist stop. It has become an entertainment and educational complex with food courts, sports centers, theaters, exquisite glass artworks in the Chihuly Garden and Glass in and around the city. This iconic structure is 605 feet tall, towers the Seattle Center and has a 520 feet 360-degree-view observation deck where you can get a view of the Olympic and Cascade Mountains, Elliott Bay and Mount Rainier. Note that the Space Needle is open every day with the admission at $19 per adult.

Pike Place Market

This public market place has been existence for over 100 years and was initially meant to link consumers and the regional farmers together. It’s among the oldest publicly operated farmers’ market in the country and has grown into a top attraction with its sights and sounds, street performers, seafood, vegetable and flower stalls. The market is sure to tantalize your taste buds and senses while you take all sorts of photos. The flying fish especially draws in crowds as the vendors toss around the salmon gleefully. You can take a picture with the market’s mascot, Rachel or the Post Alley Gum Wall. Pike Place Market is home to a wide variety of sights and feasts that can last days to go through.

Seattle Great Wheel

The Seattle Great Wheel is, in fact, the biggest observation wheel on the entire west coast. This Ferris wheel climbs up to 175 feet high and is perched on Pier 57. It can be seen on the city’s skyline, making it a huge attraction since it redefines the bounds of sightseeing as it provides a magnificent view of the cityscape. It has spacious and air-conditioned gondolas that can fit up to eight people. During the holidays or special functions, the wheel displays a beautiful LED light show that lights up the night ride experience.

Seattle has an array of things a tourist can do whether it’s the great outdoors, music, sport or other popular attractions. The Emerald city has a mild climate and has a moderately low annual rainfall which makes it an ideal place for vacations. When planning a trip to Seattle, consider purchasing a CityPASS given how it can save you up to half of your total admission charges. Holders also get to avoid entry and ticket lines because it includes prepaid admissions to some of the city’s major attractions and exhibits, meaning you will spend more time doing and less waiting around.

Do you like interesting sightseeing tours?

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Have you ever been to a new city, and wanted to see the city but you weren’t sure where to start?

Have you ever taken a city tour?  If so, did you walk, take a bus, or boat, or did you ride a bike?  There are many different ways to take in a city and each city can benefit from different types of tours.

I once took a walking tour with my Mom and I didn’t think it would be that fun.  I was wrong.  We went to all these little hole in the wall places that had great food.  The tour guide had already arranged special treats for us at all the stops we went to.  I was impressed.

And that’s what we want to do with this blog.  We want to provide you with interesting and useful information that will help you pick the best tours in the types of cities that you plan on visiting.

We’ll see you around!

Check Back Please, We Are Just Building Now

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